Project Summary
Classic Pool Spa and Hearth needed to replace their outdated HTML site with a modern, fast, and stable e-commerce platform. They sought to gain a competitive edge through improved search engine visibility and streamlined in-store sales processes.
Our Approach
IronGlove Studio® developed a custom-coded WooCommerce site using PHP for optimal speed and stability. We integrated product meta through hard-coded dynamic product schema for enhanced search engine performance and designed features to initiate the sales process online, supporting in-store associates.
The Results
The new website provides Classic Pool Spa and Hearth with a modern, efficient e-commerce platform. Improved product meta and schema integration enhances their search engine visibility, while the streamlined online-to-in-store sales pipeline facilitates a smoother customer journey and supports in-store sales associates.
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